Starting a podcast can be an important online strategy for your personal brand and your business, however, you need to get into podcasting for the right reasons and also strategise on what you want to get from it.
Monetising your podcast will require you to have an engaged audience, which if you are generally not popular on the internet, will require you to have a marketing strategy. Most importantly when it comes to podcasting is consistency and quality content. A lot of podcasts have a lifespan of 7 episodes and if you can do more in a consistent fashion then sooner or later you will have an audience.
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