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April 30, 2021
200 Episodes !!! It's finally time to call it quits !!! But Seriously I want to appreciate each and every one of you for the immense support you have given to the Podcast. After this episode I will take a short break for a mo...
April 29, 2021
How does the future of Content Marketing look like ? With the rapid growth in the Martech Industry and introduction of Artificial Intelligence and application of Natural Processing Language, Content Marketing has experienced a huge shift in the recent years.
April 28, 2021
John Muller from Google Search Central came out today with the statement of extending the deadline of the Rollout for the Search Engine Core Update. This year Google is keen on User Experience with what it termed as Core Web ...
April 27, 2021
Content Sprouting is the art of thinking about your content as a tree. The stem is your pillar page, essentially a long, in-depth written article on a certain topic. The branches make up your Subtopics, essentially related ar...
April 26, 2021
Smart Bidding is an automated bidding feature on Google Ads that uses machine learning to maximise conversions. This feature analyses historical search behavior & contextual data to predict the likelihood of a conversion, inc...
April 22, 2021
What does the future of SEO look like ? I have done a small research to check what other marketers believe the future of SEO is and how we can prepare for that & the result might not be what you've thought of before . Connect...
April 21, 2021
User Experience plays a major factor in not only your SEO performance on SERP but also in enhancing Lead generations and repeat conversions. Web Design is an essential part of UX and doing a professional and decent job on the...
April 20, 2021
Facebook came out recently with the announcement of the audio-products they plan on rolling out soon. One of the products was dubbed Hotline and it was released for public testing earlier this month where creators can speak ...
April 19, 2021
Research, Pre-production tasks, Recording, Post-production tasks ! Seems like a lot of work goes into creating and growing a podcast, right ? Well, there are some tricks and tips you can use to automate your podcasting workfl...
April 15, 2021
Connect with me ! Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live You can find me on social media @kiamaugu...
April 14, 2021
Connect with me ! Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live You can find me on social media @kiamaugu...
April 13, 2021
Connect with me ! Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live You can find me on social media @kiamaugu...
April 9, 2021
Writing compelling show notes for your podcast episodes are important than you might think. Not only do show notes provide your listeners with more information on the topics discussed in the episode, but also play a major rol...
April 8, 2021
Ranking a new website on Google is not an easy task. However, it doesn't have to be complicated especially if you plan your SEO campaign and take the right processes. In this episode I explain how you can rank your landing p...
April 7, 2021
Should you boost your Ads on Facebook & Instagram or are you better off running your Ad campaigns on the Ads Manager ? In this episode I explain the differences between using the boost feature on Facebook and Instagram vs ru...
April 6, 2021
Clubhouse has slowly started introducing their monetization plans. In April 2021, they have already launched Clubhouse Payments to a selected group of emerging creators on Clubhouse. Clubhouse Payments will allow Creators to ...
April 1, 2021
Getting 8000 monthly organic traffic started out as an experiment at the end of 2020. In this episode I share exactly what I did and the leverage you can have by repurposing content. Connect with me ! Clubhouse @augustinekia...
March 31, 2021
Content Marketing & Content Advertisement get interchangeably used quite a lot. They are not synonyms and it's important that we understand the difference between the two words. Connect with me ! Clubhouse @augustinekiama Joi...
March 30, 2021
Artificial Intelligence is here ! Whether we like it or not, that's not the question. With the rise of AI such as GPT-3 and softwares such as Marketmuse, the Martech industry is experiencing rapid changes that forces us Mark...
March 29, 2021
Voice Search is growing ! Search Engines like Google have incorporated voice search as part of their search algorithm in an attempt to improve user experience. A survey done in 2017, where 39 experts were interviewed sharing...
March 26, 2021
Connect with me ! Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live You can find me on social media @kiamaugu...
March 24, 2021
Connect with me ! Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live You can find me on social media @kiamaugu...
March 23, 2021
Canonical URLs let search engines know which version of the web pages on your website should be treated as the authoritative ones. Essentially this helps with avoiding duplicate content issues and consolidating link signals. ...
March 22, 2021
Marketing a great piece of content is as important as writing one ! Good content is better when people can find it, however, with thousands of Blogs coming out every single day it's extremely competitive to rank high on Searc...
March 19, 2021
Sales Funnels are great ! However, Flywheel is better ! For a long period of time businesses have used the traditional sales funnel as the inbound marketing methodology, however, over time this methodology has become ineffect...
March 17, 2021
Sitemaps are a blueprint that explains to Search engines like Google and users like you and me, how a website is structured and how to navigate through it. There are obvious benefits of using sitemaps from a user experience p...
March 16, 2021
Site audits are essentially a surgical representation of the structure and performance of our websites and they provide information necessary for search engine optimisation and conversion based optimisation. In this episode ...
March 15, 2021
Google has detailed information published on what falls under their webmaster guidelines. Essentially, these are a set of instructions and Guidelines on what Google considers to be part of White Hat SEO and anything apart f...
March 12, 2021
Connect with me ! Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live You can find me on social media @kiamaugu...
March 11, 2021
Google has mentioned Page Speed as one of the important components for their Search Algorithm in 2021 as part of the overall Core Web Vitals. However, sometimes we have a lot of content, images, plugins e.t.c. on our sites an...
March 10, 2021
Having a securely encrypted domain is a necessity for any website, however, does an SSL actually affect the ranking of your website ? In episode 170 I explain what an SSL is , how it affects your ranking on Google SERP and h...
March 9, 2021
Networking can become quite a hassle, especially when you don't have much value to offer. However, networking is necessary to foster collaboration, growth and progression. If the first sentence sounds like a problem you mig...
March 8, 2021
We have all had a time in our lives where we desired to start our own businesses and flip our ideas into reality. Most times the process of realisation of our ideas is faced by countless hurdles that lead to a premature downf...
March 5, 2021
Audio content has had a lot of growth and diversification in the recent years and podcast platforms like Spotify have even expanded into Africa recently. How can you use this type of content to leverage and scale your busines...
March 4, 2021
First and Foremost SEO is not the same as SEM. These two words tend to be used interchangeably by a lot of people. SEO focuses on gaining organic traffic whereas SEM focuses on using paid methods to gain eyeballs on SERP. In ...
March 3, 2021
What's the difference between a 301 and a 302 redirect ? How often and when should you consider running this status code ? In this episode I explain the differences between the two status codes and when and how to apply each ...
March 2, 2021
What should you be looking out for while choosing the perfect Content Management System (CMS) for your website ? In this episode I compare Wordpress to Godaddy, Wix, Jimdo and Squarespace based on several features and functio...
Feb. 26, 2021
Podfest is an event for people who are passionate about sharing their message through voice ( mostly podcasters) . In 2021 , the podcasting expo is taking place virtually and there are a ton of things I was able to find out a...
Feb. 25, 2021
Connect with me ! Agency Savadigital.io Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live You can find me on ...
Feb. 24, 2021
I was on Clubhouse today interacting with african podcasters on podcasting and sharing insights and tips on the same. Once I was invited on stage and awarded the opportunity to share my experience and insights, I talked abou...
Feb. 23, 2021
Breadcrumbs are a navigational feature on a website that can be found usually beneath the navigation bar and above the Heading 1 . Why are they important ? Google uses Breadcrumbs as a direct ranking factor as Breadcrumbs, si...
Feb. 22, 2021
Connect with me ! Agency Savadigital.io Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live You can find me on ...
Feb. 19, 2021
In episode 158 I explain some of the Google best practices when doing Search Engine Optimisation. These are simply guidelines that should help you improve your rankings in the long term and also follow webmaster guidelines. C...
Feb. 18, 2021
Ever heard of a file called Robot.txt ? Do you know why it's important to have one on your website and what it actually does ? Well, in this episode I explain what a Robot.txt file does and exactly how it can impact your webs...
Feb. 17, 2021
How do you get started with your SEO campaign and get your website ranking on SERP ? In this episode, I explain a SEO Checklist that I use when I'm analysing and setting up a campaign for a new website. Links mentioned : Ahre...
Feb. 16, 2021
It's happening ! I will be co-hosting a second podcast with Jacque Sonda called Back to Business. I know, you are wondering what the podcast is about and why I'm doing two podcasts now ,right ? Well, I receive a ton of emails...
Feb. 15, 2021
Are you losing organic traffic on your website day after day, month after month ? I understand how frustrating that can be especially if you've invested time, capital and a lot of effort in to your website. In episode 154, I ...
Feb. 13, 2021
Bonus Episode ! In this episode I share a secret project that I'm working on and that is a book project. I've written and published two books in the past and they gave me an understanding on how writing and publishing works. ...
Feb. 12, 2021
In this episode I explain some of the ways you can improve your website overall click-through-rate, simply through small tweaks that can massively impact your ranking on SERP in the long term. A good piece of content is alway...
Feb. 11, 2021
In this episode I explain some of the best ways to learn marketing on your own and level up your skill set. If you are starting out in Marketing, whether or not you have a degree in Marketing doesn't really matter and in epis...