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Season 3

Feb. 10, 2021

EP 150 : 5 lessons I have learnt after 150 episodes | Podcasting 101

After recording 150 episodes on TMP, I have to admit I'm really proud of the progress and growth that the podcast has had over time. Thank you for always tuning in and support the podcast. Let's talk about some of the lessons...

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Feb. 9, 2021

EP 149 : How often should you run Marketing Experiments ?

In an ideal world, marketing experiments should be done every single day, however, the situation is always different from one marketer to the other. Nevertheless, every marketer should carry out experiments on a regular basi...

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Feb. 8, 2021

EP 148 : Ranking higher with Schema Markup | SEO Explained

Schema Markup or using Structured Data simply helps search engines like Google understand the content of your website much better. What is obvious to the human brain isn't necessarily interpreted similarly by search engines. ...

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Feb. 5, 2021

EP 147 : Why are writers moving to Substack ? | Newsletter Marketing

Substack is a platform that allows writers, specifically newsletter enthusiasts to monetise their audience of readers through a subscription model that allows them to generate revenue. Similar to what Supercast is doing with ...

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Feb. 4, 2021

EP 146 : Just For The Flow | Moses Githinji | Podcasting 101

In this week's Podcasting 101 Series, Moses joins TMP to share his plans for starting a rather niche Podcast in the engineering space. A brief introduction to Moses, he is a mechanical engineer in Germany and has had the burn...

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Feb. 3, 2021

EP 145 : Do you need a Marketing Degree to get started ?

Let's discuss whether you really need that marketing degree to get started. Connect with me ! Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter and learn more about Marketi...

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Feb. 2, 2021

EP 144 : How to use Transcripts for organic reach

Repurposing content is not only a time-saver but also a growth hack in the content space. Recently I started transcribing parts of the podcast and repurposing the transcripts as blog articles on the website. This was purely a...

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Feb. 1, 2021

Ep 143 : SEO tools for 2021

In episode 143, I mention some of the tools I use to do Search Engine Optimization in 2021 for my client's websites and podcast. A good SEO requires proper tools and know-how and sometimes these tools can be quite expensive. ...

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Jan. 29, 2021

Ep 142 : How to leverage User Generated Content (UGC)

Using User Generated Content is a very effective strategy to integrate into your marketing campaign. Not only does it offer sort of "Free Marketing and Advert", but also it generates social proof for your products and servic...

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Jan. 28, 2021

EP 141 :Getting your first 100 Email Subscribers | Email Marketing

Today’s Podcast Episode is going to be a sort of Challenge for TMP listeners. I’m going to break down a step by step process that you can follow to build your email list. The Challenge is getting 100 people on your mailing li...

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Jan. 25, 2021

EP 140 : Is Clubhouse just a fad ? | App Review

I've been on Clubhouse for some days now & I have to admit, I really like the concept of the App and how people are able to leverage on the networking capabilities of it. However, with all the hype around Clubhouse, is it jus...

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Jan. 22, 2021

Ep 139 : Growing your audience with your Podcast | Podcasting 101

It's TMP Friday once again & that means another episode on the Podcasting 101 series. To pick up where we left off in the last episode on this series, in episode 139 I talk about some insightful information I got from attendi...

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Jan. 21, 2021

Episode 138 : What Google said about Black Hat SEO

Does Google really ignore Black Hat SEO ? Let's talk about it ! Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live You can find me on social media @kiamaugustine Rate, Review & Subs...

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Jan. 20, 2021

Episode 137 : Facebook Ads Mistakes 63% of Marketers Make

Facebook Ads are provide a good medium for many of us to grow our businesses, brands and inherently get more outreach and exposure for what we do and who we are. However, as easy as running a Facebook Ad might seem with a few...

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Jan. 19, 2021

Episode 136 : How Apple IDFA changes will impact Marketing in 2021

Apple came out on the 22nd of June 2020 with the statement that it plans on changing it'*s policies on IDFA with the release of IOS 14 in september of 2020. The changes will including giving options to mobile users whether or...

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Jan. 18, 2021

Episode 135 : Clubhouse & Spaces | Are they the new Podcasts ?

Clubhouse is a new audio drop-in social platform that started less than a year ago and has been the talk on social media for quite some time. With the growing interest in audio-based services and tools and Twitter also clonin...

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Jan. 15, 2021

Episode 134: Getting listeners on your Podcast | Podcasting 101

Subscribe to the TMP newsletter and learn with hundreds of other listeners every single week on www.themarketingpodcast.live Rodecaster Pro After 134 episodes on TMP, it's about time we upgrade our audio quality and pod equip...

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Jan. 14, 2021

Episode 133 : Creating Binge-worthy Newsletters | Email Marketing

Crafting an email list and having your audience opt-in to receive newsletters from you is a hassle on its own. Sustaining your email list over a long period of time is also of equal importance as creating one. In episode 133...

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Jan. 13, 2021

Episode 132 : 3 Unconventional Marketing Tactics for 2021

Thinking outside the box and iterating on fresh ideas can make or break a marketing campaign or brand. However, having well thought-out ideas can easily differentiate your business marketing efforts from those of your competi...

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Jan. 12, 2021

Episode 131 : 4 ways to monetise your Newsletter in 2021 | Email Marketing

Newsletter Marketing is essentially a strong form of marketing campaign that has performed considerably well over the years. On average, emails get around 10% click through rate if not more, which is a good statistic to work ...

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Jan. 11, 2021

Episode 130 : Why I run Carousel Ad Campaigns | Facebook Ads

Carousel Ads are effective for most marketing campaigns and for a number of reasons. Compared to a single image Ad, Carousel Ads provide the flexibility of storytelling, providing much more information on the Ad, using differ...

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Jan. 8, 2021

Episode 129 : Finding Amazing Podcast Guests | Podcasting 101

Podcasting similar to traditional radio allows the options of having guests on the show, in fact majority of podcasters and podcast listeners prefer guest podcasts simply because each and every episode is different from the o...

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Jan. 7, 2021

Episode 128 : Simple ways to repurpose Content | Content Marketing

Repurposing Content is a life-saver in Content Marketing, not only does it save you on time used to brainstorm and craft fresh content but also it allows you to use less effort and reach out to a wider audience. Content repur...

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Jan. 6, 2021

Episode 127 : Podcasting Vs Blogging | Why you should create both !

Choosing between the type of content you should produce can become an overwhelming task, especially with the vast types of content that are available to us as of 2021. In episode 127, I explain the pros and cons of Podcasting...

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Jan. 4, 2021

Episode 125 : What to expect in 2021 | Marketing Podcast

A happy start into 2021 from The Marketing Podcast (TMP) and a big thank you for being part of the podcast in 2020 . You might notice a few changes with the podcast as the year unfolds and this is because I have been working ...

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Dec. 18, 2020

Episode 124 : A cookie-less 2022 | Google

Google announced early this year on their plan to abolish 3rd party tracking on their platform in two years time. With Google Chrome taking up around 70% of the Browser market, this move by Tech Giant Google will definitely h...

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Dec. 16, 2020

Episode 123 : Marketing Trends in 2021

2021 is expected to bring a lot of change and innovation in the marketing world, especially in MarTech, following 2020 which has been a year of change and quick iterations. It is safe to say that marketers will have to chang...

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Dec. 15, 2020

Episode 122 : Salesforce acquires Slack & other marketing news

49% of Podcast fans report that advertising remains the most effective way to reach them compared to 37% of listeners in 2019. Despite an increase in podcast Ads and their length, super-fans on Podcasts have recorded an avera...

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Dec. 14, 2020

Episode 121 : 5 things I learnt from interviewing Executives

Up until this episode, I have been privileged to have interviewed various executives on the podcast from different fields and learn a lot from their knowledge, experience, wisdom and personality. A lot of valuable information...

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Dec. 13, 2020

Episode 120 : Google's recent Search Algorithm update | What to expect

Google has recently updated it's search algorithm as of December 2020 as it does every single year. What you might not notice is that, Google actually does these kind of updates almost every single day and core updates severa...

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Dec. 10, 2020

Episode 118 : When to use inbound & outbound marketing | Inbound series

In this episode I explain situations where the inbound methodology and outbound methodology can be best implemented into a marketing campaign. There is no good or bad method when it comes to inbound vs outbound, however, ther...

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Dec. 10, 2020

Episode 119 : Building a better Brand with Maya Grossman | Invaluable

In this episode we are joined by Maya Grossman, a professional with a strong presence in the marketing scene. Maya has worked in the following organisations : Maya Grossman - Strategic Advisor, Marketing, Product Marketing -...

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Dec. 9, 2020

Episode 117 : Outbound vs Inbound Marketing | Inbound Series

Outbound Marketing and Inbound Marketing are very different from each other in terms of the methodologies used. However, both have more or less the same end goal and that is to turn prospects into paying clients ( Conversion)...

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Dec. 8, 2020

Episode 116 : Hubspot Academy Review | Marketing School

In this episode I do review of my experience on the Hubspot Academy, what I was able to learn while doing my Inbound Marketing Certification and also whether or not I would recommend it to other marketers. Hubspot Academy is ...

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Dec. 7, 2020

Episode 115 : Inbound Marketing Explained | Inbound Series

Inbound marketing, quite different from outbound reach, is a marketing methodology where buyer personas are defined and identified by the different departments of an organisation, business e.t.c. and attracted towards the org...

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Dec. 3, 2020

Episode 114 | Raj Goodman Anand on Content Marketing | Goodman Lantern

In this episode we are joined by Raj Goodman Anand, C.E.O. & founder of Goodman Lantern ,a team of native English content writing and software development services that help businesses sell better and grow faster. Raj Goodman...

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Dec. 2, 2020

Episode 113 : How to start in Digital Marketing with zero experience

In this episode I go back to the basics and explain how anyone can get started in digital marketing with completely zero experience. The steps I mention in this episode are some of the things I did and continuously do to impr...

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Dec. 1, 2020

Episode 112 : How to craft SOAP OPERA emails | Email Marketing

Soap Opera email sequence, similar to what we already know about soap opera films, entails the art of storytelling. The writer initiates rapport with their readers in the first stage, allowing them to know about themselves, t...

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Nov. 30, 2020

Episode 111 : How to create Seinfeld emails | Email Marketing

Seinfeld emails can become a strategic method to captivate the attention of your readers and ultimately increase your click-through-rates and conversion rates for your products or services. It's based upon the art of effectiv...

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Nov. 30, 2020

Episode 110 : 5 ways to spy on your competitors

In this episode I mention some of the tools, methods and strategies that you can use to spy on your competition and outperform them. It's important to understand what competitors in your industry are using in terms of technol...

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Nov. 26, 2020

Podcast Growth with Hernan Sias | Business Bros Podcast

For this episode I am joined by Hernan Sias from the Business Bros Podcast, a tenacious podcast co-host having done over 500 episodes on his main show and a good number of episodes on his other shows. Hernan shares some of th...

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Nov. 26, 2020

Episode 108 | Split Testing Facebook Ads

In this episode I share how and why you should split test your facebook Ads. Facebook Ads are a really good way to get your message out to the public, however, as cheap as Facebook Ads can be, they can be quite expensive if y...

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Nov. 24, 2020

Episode 107 | Split Testing vs A/B Testing | Explained

Split testing and A/B testing are used interchangeably in most context, although their definitions and meanings are quite different. Split testing can be defined as creating two completely different variations of the same lan...

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Nov. 23, 2020

A/B testing tools : Split testing without a budget

Marketing tools can be quite expensive, especially when we start subscribing to more than one service simply to help us play on the same field as top notch agencies and companies. In this episode I share some of the split te...

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Nov. 17, 2020

A/B Testing: Why & How to Do Split Testing on Your Website

A/B testing also sometimes referred to as split testing, although the latter entails more distinctions than the former, is the process of testing out the performance of marketing assets when one or more elements are altered. ...

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Nov. 12, 2020

How to create tons of Podcast Content | Podcasting Series

So you've started your podcast using the Buzzsprout link below and have received your $20 Amazon gift card. You're excited to record and share your voice globally,however, after a couple of episodes you realise you don't have...

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Nov. 11, 2020

Episode 103 | Copywriting Tools for creatives & digital marketers | Copywriting Series

Creating a good and compelling copy for your client or business can become a daunting task, especially if you are not skilled at luring attention from your audience through written content. Copywriting as explained in the pre...

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