Episodes

Aug. 11, 2020

inPowered | AI driven Marketing Solution

This week on Marketing : UK introduces HFSS Ad ban : The United Kingdom is introducing an Ad ban/constraints on high fatty, sugar…

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Aug. 5, 2020

What 1,400 backlinks have done for my Digital Agency

In this episode I explain what 1400 backlinks according to Ahrefs & Ubersuggest have done for my website www.siftgroup.net in ter…

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July 31, 2020

How Peloton found success from changing their price & the latest on D…

In this episode I do a case study on Peloton, an indoor fitness company that was founded in 2012 in New York & how it was able to…

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July 28, 2020

What do Digital Marketers do ?

In this episode I go through the some of the duties digital marketers are tasked to do whether in a small business, large corpora…

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July 24, 2020

Why your Facebook Ads are not converting & how to fix that

In this episode I discuss some of the reasons why your facebook ads might not be working and simple steps on how you can fix that…

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July 21, 2020

Fiverr Experience & Tips after 90 days

3 months ago I started the 30-day Fiverr challenge & I vowed to inform my audience on my experience, progress and give out any ti…

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July 20, 2020

How to avoid Black Hat SEO & more on Google webmaster

In the previous episode we discussed what black hat SEO is and the different ways in which it is practiced. In this episode we di…

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June 30, 2020

Episode 82 : Black Hat SEO, why you should avoid it ?

In this episode I go through what is termed in Digital Marketing as Black Hat SEO. As much as Black Hat SEO will help you generat…

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June 29, 2020

Episode 81 : Instagram Reels and Google Ads in 2020

In this episode I go through some of the updates and latest news that have taken place recently. Instagram has officially release…

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June 11, 2020

Episode 80 : Xenia Muntean (CEO, Planable ) Innovating the Marketing …

In this episode we are joined by Xenia Muntean , CEO, Planable , who shares with us her story cofounding Planable and some of th…

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June 10, 2020

Episode 79 : Crushing it ! - Book Review - Gary Vaynerchuk

In this episode I go through one of Gary Vaynerchuk's bestselling publish, Crushing it ! Gary Vee released Crushing it ! in 2017 …

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June 9, 2020

Episode 78 : 4 ways to Omnichannel & Creating more content

In this episode I go through four ways you can use to become omnichannel and create more content. Creating content can become te…

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June 3, 2020

Episode 77 : Why you need a website

In this episode I go through some of the reasons why you need your own website. Digital presence has become really important in t…

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June 2, 2020

Episode 76 : Google Search Ranking Algorithm update

As of May 2020, Google came out with their plan to update their search ranking algorithm in 2021. The main focus in their algorit…

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May 27, 2020

Episode 75 : Using structured data to boost your SEO ( FAQ Schema )

FAQ schema has become quite popular recently, based on the acknowledgement it gets from the Google algorithm so you really want t…

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May 26, 2020

Episode 74 : Long-tail Keywords vs Short-tail Keywords ( SEO )

If you are starting out in Content SEO, then understanding Long-tail & Short-tail Keywords and their resulting effect on your web…

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May 25, 2020

Episode 73 : Multi-level Marketing Scams ( Red Flags )

Episode 73, I talk about Multi-level Marketing scams, what MLM is, how to identify MLM scams and my experience at an MLM workshop…

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May 22, 2020

Episode 72 : Coca Cola Marketing Case Study ( What you should emulate…

Coca Cola has always been an interesting marketing case study based on the several marketing campaigns that it has carried out ov…

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