Episodes

Nov. 17, 2020

A/B Testing: Why & How to Do Split Testing on Your Website

A/B testing also sometimes referred to as split testing, although the latter entails more distinctions than the former, is the pr…

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Nov. 12, 2020

How to create tons of Podcast Content | Podcasting Series

So you've started your podcast using the Buzzsprout link below and have received your $20 Amazon gift card. You're excited to rec…

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Nov. 11, 2020

Episode 103 | Copywriting Tools for creatives & digital marketers | C…

Creating a good and compelling copy for your client or business can become a daunting task, especially if you are not skilled at …

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Oct. 29, 2020

Copywriting explained | Episode 102

In this episode we start a new series in the podcast, the copywriting series which will be an informative look into the world of …

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Oct. 27, 2020

Level up your marketing in Q4 | SIFT GroupX

The 4th fiscal quarter presents new marketing challenges for companies and businesses and the constant iteration of marketing cam…

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Oct. 20, 2020

Search Engine Marketing | SEM unpacked | Digital Marketing

SEM or Search Engine Marketing is similar to SEO and it's main purpose is to enhance traffic, generate leads and ultimately lead …

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Oct. 16, 2020

CAN-SPAM ACT | You can be fined up to $43,280 | Newsletter Marketing

The CAN-SPAM ACT is a regulatory provision on email marketing campaigns that establishes a healthy relationship between individu…

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Oct. 14, 2020

SEO for new websites | SEO unpacked | How to

In this episode I go through steps in which as a newbie or amateur in SEO, you can do SEO for your new website. This is simply a …

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Oct. 6, 2020

Local SEO | SEO unpacked | Digital Marketing

Local SEO is the process of optimizing your website, business or content for local searches. Google uses Geo-location to provide …

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Sept. 11, 2020

Joining Shaw Academy | Digital Marketing | Marketing School

I decided to join Shaw Academy on Digital Marketing as part of the process to improve my digital marketing expertise in other fi…

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Sept. 2, 2020

SEO for Startups | SEO unpacked | How to

In episode 95 I discuss the process of doing SEO for startups and new websites, the importance thereof and underlying factors tha…

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Aug. 29, 2020

Ranking Top 10 | Podcast Ranking | How to

In this episode I share some of the experiences I have had podcasting for around 14 months and how the podcast ranked #2 in Finla…

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Aug. 25, 2020

SEO unpacked | Off-page | How to

Off-page SEO primarily Link building is one of the important principle that provides websites with credibility and directly influ…

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Aug. 24, 2020

SEO unpacked | On-page | How to

In this episode I go back to the basics of Search Engine Optimisation, explaining the fundamentals to the audience that might not…

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Aug. 16, 2020

Ranking with Gray Hat | SEO explained | Google SERP

Gray hat SEO is the borderline between white hat SEO & black hat SEO & this causes confusion for a lot of people on what is reall…

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Aug. 12, 2020

Monetising your Podcast | How to

Starting a podcast can be an important online strategy for your personal brand and your business, however, you need to get into p…

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Aug. 12, 2020

Monetising your Podcast | How to

Starting a podcast can be an important online strategy for your personal brand and your business, however, you need to get into p…

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Aug. 11, 2020

inPowered | AI driven Marketing Solution

This week on Marketing : 1. UK introduces HFSS Ad ban : The United Kingdom is introducing an Ad ban/constraints on high fatty, su…

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