Episodes

Dec. 16, 2020

Episode 123 : Marketing Trends in 2021

2021 is expected to bring a lot of change and innovation in the marketing world, especially in MarTech, following 2020 which has …

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Dec. 15, 2020

Episode 122 : Salesforce acquires Slack & other marketing news

49% of Podcast fans report that advertising remains the most effective way to reach them compared to 37% of listeners in 2019. De…

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Dec. 14, 2020

Episode 121 : 5 things I learnt from interviewing Executives

Up until this episode, I have been privileged to have interviewed various executives on the podcast from different fields and lea…

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Dec. 13, 2020

Episode 120 : Google's recent Search Algorithm update | What to expect

Google has recently updated it's search algorithm as of December 2020 as it does every single year. What you might not notice is …

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Dec. 10, 2020

Episode 118 : When to use inbound & outbound marketing | Inbound seri…

In this episode I explain situations where the inbound methodology and outbound methodology can be best implemented into a market…

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Dec. 10, 2020

Episode 119 : Building a better Brand with Maya Grossman | Invaluable

In this episode we are joined by Maya Grossman, a professional with a strong presence in the marketing scene. Maya has worked in …

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Dec. 9, 2020

Episode 117 : Outbound vs Inbound Marketing | Inbound Series

Outbound Marketing and Inbound Marketing are very different from each other in terms of the methodologies used. However, both hav…

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Dec. 8, 2020

Episode 116 : Hubspot Academy Review | Marketing School

In this episode I do review of my experience on the Hubspot Academy, what I was able to learn while doing my Inbound Marketing Ce…

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Dec. 7, 2020

Episode 115 : Inbound Marketing Explained | Inbound Series

Inbound marketing, quite different from outbound reach, is a marketing methodology where buyer personas are defined and identifie…

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Dec. 3, 2020

Episode 114 | Raj Goodman Anand on Content Marketing | Goodman Lantern

In this episode we are joined by Raj Goodman Anand, C.E.O. & founder of Goodman Lantern ,a team of native English content writing…

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Dec. 2, 2020

Episode 113 : How to start in Digital Marketing with zero experience

In this episode I go back to the basics and explain how anyone can get started in digital marketing with completely zero experien…

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Dec. 1, 2020

Episode 112 : How to craft SOAP OPERA emails | Email Marketing

Soap Opera email sequence, similar to what we already know about soap opera films, entails the art of storytelling. The writer in…

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Nov. 30, 2020

Episode 111 : How to create Seinfeld emails | Email Marketing

Seinfeld emails can become a strategic method to captivate the attention of your readers and ultimately increase your click-throu…

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Nov. 30, 2020

Episode 110 : 5 ways to spy on your competitors

In this episode I mention some of the tools, methods and strategies that you can use to spy on your competition and outperform th…

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Nov. 26, 2020

Podcast Growth with Hernan Sias | Business Bros Podcast

For this episode I am joined by Hernan Sias from the Business Bros Podcast, a tenacious podcast co-host having done over 500 epis…

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Nov. 26, 2020

Episode 108 | Split Testing Facebook Ads

In this episode I share how and why you should split test your facebook Ads. Facebook Ads are a really good way to get your messa…

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Nov. 24, 2020

Episode 107 | Split Testing vs A/B Testing | Explained

Split testing and A/B testing are used interchangeably in most context, although their definitions and meanings are quite differe…

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Nov. 23, 2020

A/B testing tools : Split testing without a budget

Marketing tools can be quite expensive, especially when we start subscribing to more than one service simply to help us play on …

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