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June 29, 2020

Episode 81 : Instagram Reels and Google Ads in 2020

Episode 81 : Instagram Reels and Google Ads in 2020

In this episode I go through some of the updates and latest news that have taken place recently. Instagram has officially released a new feature on their app called "Reels", this was first tested out in Brazil and after a successful launch they released to other parts of the world. Reels is similar to TikTok in terms of its functionality but what does this mean for TikTok ?

CNBC reported a drop in Google Ad revenue in the recents times by 5.3 % due to the impact of the current pandemic. What does this mean for advertisers and CPM rates ?

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