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May 19, 2020

Episode 70 : 5 ways AI will impact Digital Marketing

Episode 70 : 5 ways AI will impact Digital Marketing

In this episode I talk about how  AI has impacted & will impact digital marketing in the near future. AI is meant to make Marketing & Data processing much easier, however, it is worth mentioning that marketers need to iterate & integrate certain things to stay up to date with AI. This will include optimising for voice, integrating click funnels e.t.c

Mentioned in the episode :

  1. Chatbot Integration
  2. Targeted Ads
  3. Targeted Content Marketing ( Salesforce study )
  4. Voice Search ( Siri, Aide , Alexa )
  5. Personalised Product Recommendation  ( Behavioural patterns & Personal preferences )

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