Having an email list is an amazing marketing tool that you can use to spread information to your readers. Not only that, the Click Through Rate on Newsletters is slightly higher compared to other forms of marketing campaign. Now, the downside risk of newsletter marketing is a huge percentage of your readers not clicking through your email. This has the effect of causing your email to land into spam or junk folder the more people don't read you email. This is not good for your email marketing campaign and how to solve that is explained in the episode.
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