Search Engine Optimisation is a crucial step to making your website rank higher on search engines like Google or Bing. The criteria or requirements that search engines like Google use to determine where your website should rank keeps changing over time with the improvement of technology and its adoption. Think of how voice is starting to find a buzz around the marketing space and how businesses are preparing themselves for the adoption of voice technology, well, Google is not any different, with tools like FAQ on your website, Google is able to rank your website higher based on the voice-friendliness of FAQs.
Things like Backlinks will still maintain their relevance especially for younger websites that are less than 2 years old. Transcribing content is one part that gets neglected, whereas, there are a lot of english based content in comparison to spanish or french. You will get more traffic if you are able to transcribe and translate your content locally and this should see you getting more traffic and ranking higher.
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