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April 19, 2020

Episode 53 - Website Morphing for improved UX

Episode 53 - Website Morphing for improved UX

21st century marketing is broadly targeted on personalisation and improved user experience. Website morphing has been a way for marketers and businesses to enhance that and improve lead conversions. A study made by MIT shows a 21% increase on purchase tendency made by consumers to whom landing pages are personalised for them. How can you go about that and implement that ? More explained in the episode and in the next episodes as well.

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