April 6, 2020

Episode 51 - Webvan Case Study ( Marketing Disaster )

Episode 51 - Webvan Case Study ( Marketing Disaster )

In this episode you'll learn on the importance of proper planning in business together with quality marketing integration and how that positively impacts your business. We review a case study on Webvan, an online grocery delivery company that was operational in the late 90s and early 00s. Despite its failure, Webvan has a unique story that changed the perspective of business stakeholders and the dynamics of business operations. We can derive a lot of quality information and knowledge from their story and if you want to read more, you can read The Startup Owners Manual by Steve Gary Blank.

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