Welcome to our new website!
April 6, 2020

Episode 51 - Webvan Case Study ( Marketing Disaster )

Episode 51 - Webvan Case Study ( Marketing Disaster )

In this episode you'll learn on the importance of proper planning in business together with quality marketing integration and how that positively impacts your business. We review a case study on Webvan, an online grocery delivery company that was operational in the late 90s and early 00s. Despite its failure, Webvan has a unique story that changed the perspective of business stakeholders and the dynamics of business operations. We can derive a lot of quality information and knowledge from their story and if you want to read more, you can read The Startup Owners Manual by Steve Gary Blank.

For more info www.themarketingpodcast.live 

For business enquiries www.siftgroup.net

--- Send in a voice message: https://anchor.fm/augustine-kiama/message

Rate, Review & Subscribe