I received a question on why it's important to go through the hassle of doing SEO which takes a ton of work and patience whereas paying Google Ads will still rank you at the first page of their Search Engine Result Page. This is a valid question and it's always very interesting to listen to the perspective other people have on different subjects. The short answer is, SEO is playing the long game and generates genuine organic traffic that gives you an edge over your competition. More of my opinion on the subject is in the episode.
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