March 19, 2020

Episode 47 - What you should focus on as a product marketer

Episode 47 - What you should focus on as a product marketer

Introducing a product that fills a certain gap in the market or solves the problems of your intended consumer segment is a job half way complete. The message and how you portray , engage and create awareness around your consumer segment is equally as important as getting the final product or service to work correctly. Product Marketing  deals essentially with the communication between the product and the customer frictional touchpoint, enhancing seamless transaction of information and a better conversion rate overall.

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