Jan. 7, 2021

Episode 128 : Simple ways to repurpose Content | Content Marketing

Episode 128 : Simple ways to repurpose Content | Content Marketing

Repurposing Content is a life-saver in Content Marketing, not only does it save you on time used to brainstorm and craft fresh content but also it allows you to use less effort and reach out to a wider audience.

Content repurposing is simply crafting a single piece of content format into various formats that can be shared on various platforms to serve a wider category of audiences. Think of it this way, you might have the best blog article on a certain topic, your content might be worth a ton of value, however, if nobody is able to see it or maybe they aren't interested in that type of content format, then you are still missing out.

Repurposing means transcribing this podcast episode into written format using a tool such as otter.ai and editing the transcript into a blog post as an example. I can then use a tool like canva.com and create presentation decks or slides from that blog article and post them on Linkedin. I can take an interesting and valuable sentence from the episode or maybe quote a guest on the podcast and post that on twitter. I can screenshot that quote on twitter and post it on instagram. 

The list goes on and on and it really depends on your level of creativity and how people relate to the various content formats. The essence behind it is to reach a wider audience.

Rhodecaster Pro

After 128 episodes on TMP, it's about time we upgrade our audio quality and pod equipments to make listening experience at per with top podcast standards. As I've mentioned sometime back, I use the hyperx quadcast usb microphone, which essentially is a gaming mic but can serve as a podcasting mic as well.

The Microphone is good but I would still like to get better sound quality for all you and that can be done with a mixer and condenser mic.  For that reason I have set up a Gofundme, just click here and pledge whatever amount you are able to.

Once we get the Rodecaster Pro, I will give away two mics that I currently own that might help anyone starting out in podcasting.

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Transcript

0:05  
Welcome to the marketing podcast, the number one podcast helping aspiring entrepreneurs level up their marketing. here's your host, Augustine. Let the class begin.

0:19  
Hey guys, and welcome to yet another episode on the marketing podcast digital marketing tips and insights. Now in today's podcast episode, we're going to talk about how to repurpose content. Now, when it comes to content writing, the most important thing is that once you've written your content, once you've written a content that is valuable, and that you've targeted the exact keywords that you want to target for SEO purposes, and you've done everything correct when it comes to content writing is that you also want to share that piece of content. 

Now, it can become quite a daunting task when it comes to sharing your content. And that's one of the reasons why you should focus on content repurposing. What is content repurposing, actually mean? Now quantitative bypassing is simply taking one piece of content and turning it or channeling it into different content formats that you can easily share on various platforms. 

Now, I want you to think I want you to think of it this way, is that, for example, when you're coming up with a blog, you've written out your blog article, not everyone is necessarily interested in reading. 


Or if you come if you're coming up with a podcast episode, not everyone is necessarily interested in listening to audio, or YouTube, not necessarily everyone is attracted towards watching YouTube videos. And that's one of the reasons why you need to change your content and repurpose that certain type of content into different formats so that you can reach a wider audience. So how do you come up? Or how do you start with content repurposing? Now, let's go through an example of a blog article. So you've written your blog article, and you want to share it out. 

First and foremost, you can obviously share it on your social platform, let's say on Facebook, you can share a link to that specific article and maybe write a small description on why someone should read your article, what maybe give a slight synopsis on what the article is about, and try to gather the attention of you know, your audience or your readers. So sharing that on Facebook, LinkedIn, Twitter, etc. well and good. 

But now, how do you get to reach to people who, let's say are not on Facebook, or not on LinkedIn or not on Twitter, let's say they are on Instagram, for example, and they don't use any other platform, they only use Instagram. So what you can do is, for example, you can take that specific piece of content, that specific piece of blog article, for example, and create an infographic simply summarizing what that is about and that specific infographic, you can simply only take for example, the main like heading like the main heading or the main heading of the topic, the subheadings. 

Unlike the important points and come up with an infographic, you can use something like canva.com to come up with an infographic infographic is actually quite easy to do so. So once you come up with the infographic, you can share that on LinkedIn, you can share that on Twitter, you can share that on Instagram, and various many other platforms for those people who like infographics. So that's number one. Number two is you can create some sort of slide decks that you can use to post let's say, for example, on LinkedIn, if you're into LinkedIn, what a lot of people do is that they'll post slide decks have specific articles that they've written or specific articles that they simply want to share with their audience. So you can become creative. 

And you can always use canva.com to come up with this type of slide decks. So simply take your blog article, simply take you know, each paragraph on its own, and try to summarize only that only the specific parts that you feel are most important. And that can feel in a slightly because in a slide deck, you also don't want to have too much information. On a slide deck, you want just to put out the most simple information and the juiciest part of your blog article. 

Let's say for example, you're writing about 10 steps to starting your own website, maybe number one, buying a domain. And in your article to number one is buying a domain and you've written let's say, you've explained lesson number one what what a domain is and where you can buy a domain unless you can buy a domain on Google or on GoDaddy, etc. So you can break that down since it's a blog article, meaning you've written a lot of things. It's in a paragraph format, you can break that down into simple bullet points that you can create a deck out of and you can use, like I said, a tool like Canva and then post that on LinkedIn. 

The other way is that from your article, you can come up with audio content from that. So you can use the article and come up with a podcast episode that talks about that specific articles and the other way around. It's also possible, like I've talked about in the previous episode is that when you're doing your podcast, you can always transcribe audio content into written content, and then edit and format that written content to become a blog article. And, you know, still repurposing you're using audio content. 

Now it's transcribing it, tricking content, and using that as a blog, article, et cetera. The other thing is, since you can do that with podcasts, you can do the same with video and coming up with a YouTube video. And similar to coming up with a YouTube video, you can turn a video, transcribe the audio from that video similar to a podcast into a blog article. And you It enables you to share to different platforms that people are people are on, because not necess not necessarily everyone everyone is interested in reading.

 Not necessarily everyone is interested in listening to audio content, not necessarily everyone is a fan of video content. So repurposing has its importance in terms of reaching a wider and a broad audience. The other thing I want to share is cause when you think about repurposing, you think about creating more content and spending as much as less effort as possible, or spending less time as possible, churning out tons of content. 

The other thing would be, for example, if let's say, you've written something, let's say on Twitter, now, there's something that a lot of people have been doing for a very long time. So you've written something on Twitter, maybe it's what you've written or something that maybe that is a value you've written on Twitter, a tool that you can use actually easiest screenshot on your phone, use your screenshot, take a screenshot of the court, or whatever it is you posted on Twitter. And you can repost the same thing on Instagram and on Facebook. And people tend to actually like that as well. So you can do that as well as a simple step.

6:53  
What else can you do, you can also take, let's say, for example, when it comes to podcasting, I've talked about this also in the previous episode is that, once you come up with your episode, you can use it to let's say, if you're hosting on brosman, I don't know about other platforms, I know of buzzsprout simple cast has this feature. Or if you're not on buspar, or simple cast, you can simply use wave.co, that is w a vv.co. 

And what that means is that once you've come up with your episode, you've uploaded it, and you want to share only specific snippets, or only specific clips of your podcast, you can use basketball, they have a feature where you can create like a small snippet of the podcast episode and share that visually on on social media, I think even red circle has has a similar feature. So like think about it, if you head into my social media, sometimes I post that on my Instagram, mostly on stories. But you can create that in different formats for like a story section. Or maybe you can create that for post because you know, the dimensions are actually quite different.

 So taking only like the juiciest part of you know, that you think will give the most value to your audience, and maybe attract them to listen to your podcast, taking only the juiciest part, and then clipping that and posting that as well. The other thing that I like to do is always when I come up with any podcast episode, there's usually a podcast description down below. And what will happen is the description is simply a synopsis of what the podcast is about, initially, just a bunch of affiliate links or advertisement links, etc. But what I do is also I take what is in the description, and try also to create some form of imagery that I'll be able to post on, let's say on Instagram as a carousel. 

Now, if you don't know what a carousel is, is simply you know, the way that you can post on Instagram or like very many photos or very many images on the same post to compositing up to like nine or 10. So what you can do is for example, like if I've written in the description of this podcast, so giving a similar synopsis, let's say we're talking about repurpose content, I can come up with different images. And in each image, I've written something, let's say how to repurpose content. 

So that is like on the first image, then you have to slide and on the second image is for example using to use a tool like for example canva.com. This is just an example and simply give a brief explanation and then on the third image, continue, etc, etc. And the good thing about using carousel is that after 24 hours if someone didn't actually like your post, Instagram will show them the second slide.

 And if after another 24 hours they didn't actually still like your post Instagram which will show them they have your tadpole so you actually end up getting a lot of a lot of reach when it comes to the carousel. 

So basically that's that when it comes to content repurposing that various many ways that you can repurpose content but we can talk about that in the coming episodes if you have any questions make sure to reach out to me I guess the net sift group.net um, what else do we have? Oh, and make sure to subscribe to the newsletter. 

The link to the website will be down in the description box below that is WWE dot v marketing podcast dot live. The first newsletter of 2021 will be coming out in the next few days on Saturday. So be sure to check that out. But until then, see you guys on the next podcast episode.

10:34  
Thank you for tuning in to the marketing podcast Be sure to rate review and subscribe. Until next time, Class dismissed.