Starting your podcast in 2021 ? Here are a few things you should know before getting your podcast started !
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Welcome to the marketing podcast, the number one podcast helping aspiring entrepreneurs level up their marketing. here's your host, Augustine. Let the class begin.
Hey guys, and welcome to yet another episode on the marketing podcast digital marketing tips and insights. Now in today's episode, we're going to talk about podcasting in 2021. So you've thought about it and you've come up with a plan and this goal that you want start your own podcast in 2021. That's good. But probably maybe you're a bit confused, you don't know where to start off, you don't know how to come up with your own podcast, maybe have a bit of information about the topic, but it seems kind of overwhelming for you to start your own podcast. Now in this episode, I'm going to break down simple steps that you should take or simple things that you should also know when it comes to setting your own podcast, it's not as hard as it might seem, I know podcasting is something that is still new, it's still something that a lot of people are catching up on. With at the moment, we are having around close to 2 million podcasts running, which is significantly less compared to for example, YouTube, or any other form of content creation that is available. So you've decided to come up with your own podcast. Now the first thing that I will say is think of a topic that you're really interested in. And one of the things why I say that you have to think of a topic that you're really interested in. Think of something that you know, when you come up with your own topic, think of something that maybe you do do during your free time, maybe it's a certain topic that you know, you watch a lot of YouTube videos on you read a lot of books have blog articles on that specific topic. And it's something that you have in depth knowledge compared to what other people might know. Let's say for example, you are interested in football or soccer in the States. And you watch every single time football you listen to you listen to podcasts on football or soccer, you always watch specific football matches or soccer matches, and are always in tune to what's going on around the football space or the soccer space. So you have this all of this knowledge that might be more than you know, what the average football fan might know. So it's something that really interested interests you and you're really passionate about. Reason being is that when it comes to coming up with content, you'll be able to come up with different contents. And that's goes now to my second point is that once you find once you find the topic that you want to talk about, try and think about how many sub attributes you can come up from that specific topic. Now if you're talking about football, for example, soccer, how many topics or how many sub topics Can you come up from while your brain while you're brainstorming from the get go? How many topics Can you come up with? try and figure if you can come up with like 10 topics or 10 sub topics on the get go simply through simple brainstorming, then it might be something that you know, you might have a lot of content on. And that's one of the thing you have to check, you have to come up with something that you know, you'll be able to talk about it every single time don't come Don't think of a topic that you know,
maybe it's difficult to come up with content or ideas to talk about, think of something that you can easily talk about something that you can easily,
you know, find information on etc. That thing is that
are one of the reasons why I also mentioned that, you know, friendship that you're really interested in is that when you're starting out now the problem comes is that a lot of podcasts have a lifespan of only seven episodes. And sad to say is that podcasting if you're not if you don't really have a huge following on other platforms, it can be really tough to see the numbers, it can be really tough for you to see the to see huge download numbers when you're when you're starting out. And that's one of the reasons I see find something that you're really really passionate about. For most of us like me who don't have a huge following on social media, we had to wait and jump out out of country before now we started seeing numbers that you know,
you know, keep us going now we don't necessarily need to focus on the numbers as such, you need to do something that you know you're passionate about and you have it has to have a purpose. That's the that's the thing behind it. Do not do it for any form of monetization reasons near to monetize your podcast when you start getting the numbers but do not focus mainly on that focus mainly on building your own personal brand and or maybe even you know building a community or
building your business brand etc. But do not focus primarily on the monetization side of things because if you don't have like i said if you don't know ah rolling, it will take time for you to see any form of legitimate result.
The thing is, now you've come up with your own topic, you know, you've thought about the content, define how often you will be publishing your podcast, whether it's a daily podcast, whether it's a weekly podcast, bi weekly, monthly podcast, define that now one of the things that I look into when it comes to defining the kind of the kind of publishing schedule that are for any podcast is I look at the the length of the podcast.
So for example, if you look at this podcast, the marketing podcast, digital marketing tips and insights, I usually try to keep it under just under 20 minutes, anything between 10 minutes to 20 minutes, apart from when I'm doing guest interviews where it might go over 30 minutes. And other reasons why I keep it under 20 minutes is because it's more or less a daily podcast from Mondays to Fridays. And also, since it's a daily podcast, keeping it under 20 minutes, just simply to remove a lot of unnecessary fluff. And that's one of the things that you have to be careful when you're recording a podcast is that you might end up if you're recording a very long format content, you might end up talking too much fluff compared to the value that you're giving. So you have to really time yourself really, really well. And that's why when it comes to the podcast, I prefer keeping it under 20 minutes, just so that I can give as much value as possible within that 20 minutes or just under 20 minutes. So define that it's a daily, try and keep it under 20 minutes. If you're doing a weekly podcast, try and keep it over 30 minutes, but also not too long. But you have the freedom to go over 30 minutes, because it's something that people get to listen to only once a week. So you want to give them long form
long form content rather than short form content. Now, once you've you've determined how often you're going to share, you define also your schedule your schedule timeline. So your publishing timeline. So when actually are you going to publish your your episodes? Is it going to be in Mondays is it going to be on Fridays, on the weekends, et cetera. So once you've determined all of that, now it gets to the tech side of things.
First and foremost, you do need a microphone, you do need to make sure that your audio is pretty much good that everyone is able to listen to you quite clearly. Now for the beginning or at the start, you don't necessarily need to have a real expensive microphone, you can simply use a microphone that is at hand. But make sure that the microphone is able to provide audio that is quite clear that anyone is able to understand you without too much background background noise or buzzing etc. So you have your microphone. That thing is now to determine the kind of podcast host that you want to host your podcast on. There are various podcasts or some which are free, some are paid for all with their pros and cons. But if you're starting out, you simply want to test the waters, you simply want to get your feet wet into podcasting and realize if it's something for you, you can simply start by using some of the free platforms that are there. An example is, for example, anchor.fm, which is free of charge. It's affiliated or it's connected to Spotify, and it's free of charge. And it also distributes a podcast to various platforms as well, including Spotify, iTunes, iHeartRadio, Republic, etc. So determine first determine the podcasters that you want to get to host your podcast on like I've seen anchor.fm is a free one. Also, you can use a paid version like for example prosper.com, which I use if you want to get started with brightspot there's a link down in the description below that you can use to get started and also get your $20 amazon gift card one to subscribe to one of their paid plans. Now there are also other hosting platforms like Lipson transistor.fm, red circle, each with their own pros and cons, depending on what exactly you want to have on your podcast. But the most important thing is that your podcast is able to be distributed to various other platforms from your host. And other thing is that their analytics is ay ay ay ay b certified, or something you want to you want to make sure that their abs are certified, meaning that you are actually getting to the correct analytics that is at par with the industry standards. So once you determine the kind of microphone that you're going to use, the kind of horse that you're going to use, hopefully when to use buzzsprout Are you going to want to use RFM if you simply want, you simply want to test the waters.
So you've determined all of that. Now, I want you to think when you when you come up with a topic now you can come up with any topic regardless. But the way you structure your podcast, I want you to think of a specific audience. Who are you actually targeting and that's one of the things that you should really, really be keen on who are actually targeting with your podcasts and define that for your audience. Now, one of the reason I say this because podcasting a lot of people started as a hobby, which is good and most of them
People do it to place their own selves. And they do it for themselves. And you know, when it's when the podcast, you know, they do it to please the answer, but you really have to put yourself in the shoes of the listener when they're tuning in. Because when they're listening to you, it means they're not doing anything else. Now they've chosen their free time to listen to what you have to say. So put yourself in their shoes, if you're the one tuning into that specific podcast, and maybe someone has, you know, senior episode, they've read the title, the interested, maybe something they're looking for maybe some form of information, or maybe it's a comedy podcast, maybe they're looking just traveling a little bit of love, I actually serving them with what they're actually looking for, how is the experience when they come to your podcast, that's one of the things you have to you have to think about. Now, finally, the The other thing will be Make sure to always distribute your podcast. Now if you're not, if you don't really have a huge following, make sure that after every episode that you have, make sure to distribute your podcast to your social platforms with other people. And, you know, have your friends share your episode as well. So that at the beginning, you start building a small community from that use your friends as leverage and followers as leverage on other social platforms. They share your episode and your episode reaches out to other people and a few other people may or might not be able to find you. Make sure to do that as well. Now, the final thing
will be to have our podcast website. One of the reasons I say this is because you want somewhere where you can put all your information together. Now that's the host that you know, give you free podcasts websites. And a good example is for example, passport, they give you a free podcast website once you subscribe to their paid plans, etc. And the reason why I say this, because you want to have a website that you know, you can collect emails from your listeners. One of the reason being that once you collect emails from your listeners, if you're doing a podcast, let's say weekly, let's say once a week, you can send a newsletter to them, sharing them information about you know, what you did during that week, and also links to every other episodes that you have done so that you they may be able to listen to you remember, email has a 10% click through rate or open rate. So it's something that you want to be really, really keen on. And that sort of business, you'd need a mailing list. But you can do that maybe after let's say 10 episodes if you're not really in a rush. But the most important thing is to distribute and make sure that you share your podcasts, with your followers with your friends and get started. The final thing before I end this episode is consistency. And that's one of the hardest thing for a lot of podcasters is consistency. Now when you're starting out, you might not see the numbers you might only get maybe a one download a day, you might only get 10 downloads a day, you might only get 20 downloads an episode. The thing is consistency, and iterating really fast. If for example, you listen to these podcasts, if you go back to you know the first really fast episodes, you'll find that you know my audio was not good at all it was it wasn't clear, my app upload schedule was all over the place. But you can see that with time. And with consistency. I've been improving small things when it comes to my podcast trying to improve my my equipment, my audio quality shedule trying to you know, improve. post an episode from Mondays to Fridays without giving an excuse, don't try to give an excuse. Because your listeners do not really care about your excuses. You have to be really consistent with time. So pretty much that's even when it comes to podcasting in 2021. It's an industry that is growing.
Spotify has gotten into the race Amazon as well and as well as Apple. So it's a really great metric to start your own podcast. If you have any questions, send them to me. You can also add on to a website that is www dot the marketing podcast dot live send me a voicemail or send me an email or
comment down on the on this episode. And I'll get back to you if you have any questions. But until then see you guys on the next podcast episode. Thank you for tuning in to the marketing podcast Be sure to rate review and subscribe. Until next time, Class dismissed.