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Jan. 15, 2020

EP 34 Brand Activation for SMEs

EP 34 Brand Activation for SMEs

Brand Activation in simple non-marketing terminologies is the process of creating Brand Awareness behind a lifeless or existing Brand looking into improving their Brand Equity. It's a very critical part in Marketing because if done wrong can be detrimental, however, going about it the right way can be used as a leverage in customer acquisition & retention. 

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