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April 4, 2022

EP 239 : Keyword Research for your Inbound Marketing

EP 239 : Keyword Research for your Inbound Marketing

Inbound Marketing leverages the use of owned Marketing assets to provide your users/ audiences/ customers with the right information at the right time. This requires a very good understanding of your buyer's persona, profile and how they interact with the problems that your Business intends to solve for them.


Understanding this concept will guide you through your Keyword Research and Analysis process, since you will have a good understanding of what your target audience are searching for at the different stages of their buyer's journey.


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