April 26, 2021

EP 196 : Smart Bidding Explained | Google Ads

EP 196 : Smart Bidding Explained | Google Ads

Smart Bidding is an automated bidding feature on Google Ads that uses machine learning to maximise conversions. This feature analyses historical search behavior & contextual data to predict the likelihood of a conversion, increasing your bids when a conversion appears likely.

Contextual Data : Could be Location, Time of Day, User Devices, Ads historical performance etc

5 Different Smart Bidding Strategies

  • Maximise Conversion
  • Target ROAS
  • Target CPA
  • Target Impression Share
  • Enhanced PPC

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