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Social Media Marketing Episodes

July 23, 2021

EP 208 : Was Clubhouse just a fad ? | App review

I recently did a survey asking the general public on their opinion on Clubhouse. The response I got wasn't quite a surprise but also interesting to learn what people thought about the app. Agency : Savadigital.io Email : Augu...

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June 14, 2021

EP 202 : Is Clubhouse scalable ?

Get in touch : Youtube : Augustine Kiama Website : Savadigital.io Email : info@savadigital.io Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase...

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April 20, 2021

EP 193 : Facebook Hotline & Other Audio Products

Facebook came out recently with the announcement of the audio-products they plan on rolling out soon. One of the products was dubbed Hotline and it was released for public testing earlier this month where creators can speak ...

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April 7, 2021

EP 186 : Boosting Ads vs Using Ads Manager | Facebook Ads

Should you boost your Ads on Facebook & Instagram or are you better off running your Ad campaigns on the Ads Manager ? In this episode I explain the differences between using the boost feature on Facebook and Instagram vs ru...

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April 6, 2021

EP 185 : Clubhouse Payments & emerging social audio apps

Clubhouse has slowly started introducing their monetization plans. In April 2021, they have already launched Clubhouse Payments to a selected group of emerging creators on Clubhouse. Clubhouse Payments will allow Creators to ...

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Feb. 9, 2021

EP 149 : How often should you run Marketing Experiments ?

In an ideal world, marketing experiments should be done every single day, however, the situation is always different from one marketer to the other. Nevertheless, every marketer should carry out experiments on a regular basi...

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Jan. 29, 2021

Ep 142 : How to leverage User Generated Content (UGC)

Using User Generated Content is a very effective strategy to integrate into your marketing campaign. Not only does it offer sort of "Free Marketing and Advert", but also it generates social proof for your products and servic...

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Jan. 19, 2021

Episode 136 : How Apple IDFA changes will impact Marketing in 2021

Apple came out on the 22nd of June 2020 with the statement that it plans on changing it'*s policies on IDFA with the release of IOS 14 in september of 2020. The changes will including giving options to mobile users whether or...

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Jan. 18, 2021

Episode 135 : Clubhouse & Spaces | Are they the new Podcasts ?

Clubhouse is a new audio drop-in social platform that started less than a year ago and has been the talk on social media for quite some time. With the growing interest in audio-based services and tools and Twitter also clonin...

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Oct. 27, 2020

Level up your marketing in Q4 | SIFT GroupX

The 4th fiscal quarter presents new marketing challenges for companies and businesses and the constant iteration of marketing campaigns with an outlook towards the coming year. In this episode I explain what you as a business...

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June 29, 2020

Episode 81 : Instagram Reels and Google Ads in 2020

In this episode I go through some of the updates and latest news that have taken place recently. Instagram has officially released a new feature on their app called "Reels", this was first tested out in Brazil and after a suc...

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May 11, 2020

Episode 64 : Tik Tok for your business

I recently experimented on Tik Tok with my co-host on the Talk Football KE podcast on how Tik Tok works and how we can package and produce content on that platform. Tik Tok provides you with a good amount of reach to your con...

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May 7, 2020

Episode 62 : Starting out in Marketing ? Do this first !

Starting out in marketing can be overwhelming for some, especially if you've just completed college. Unless you are certain on the marketing space you are going to pursue, whether it's SEO, Telemarketing, Copywriting, Product...

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