Social Media Marketing Episodes

April 20, 2021

EP 193 : Facebook Hotline & Other Audio Products

Facebook came out recently with the announcement of the audio-products they plan on rolling out soon. One of the products was du…

Episode page
April 7, 2021

EP 186 : Boosting Ads vs Using Ads Manager | Facebook Ads

Should you boost your Ads on Facebook & Instagram or are you better off running your Ad campaigns on the Ads Manager ? In this e…

Episode page
April 6, 2021

EP 185 : Clubhouse Payments & emerging social audio apps

Clubhouse has slowly started introducing their monetization plans. In April 2021, they have already launched Clubhouse Payments t…

Episode page
Feb. 9, 2021

EP 149 : How often should you run Marketing Experiments ?

In an ideal world, marketing experiments should be done every single day, however, the situation is always different from one mar…

Episode page
Jan. 29, 2021

Ep 142 : How to leverage User Generated Content (UGC)

Using User Generated Content is a very effective strategy to integrate into your marketing campaign. Not only does it offer sort…

Episode page
Jan. 19, 2021

Episode 136 : How Apple IDFA changes will impact Marketing in 2021

Apple came out on the 22nd of June 2020 with the statement that it plans on changing it'*s policies on IDFA with the release of I…

Episode page
Jan. 18, 2021

Episode 135 : Clubhouse & Spaces | Are they the new Podcasts ?

Clubhouse is a new audio drop-in social platform that started less than a year ago and has been the talk on social media for quit…

Episode page
Oct. 27, 2020

Level up your marketing in Q4 | SIFT GroupX

The 4th fiscal quarter presents new marketing challenges for companies and businesses and the constant iteration of marketing cam…

Episode page
June 29, 2020

Episode 81 : Instagram Reels and Google Ads in 2020

In this episode I go through some of the updates and latest news that have taken place recently. Instagram has officially release…

Episode page
May 11, 2020

Episode 64 : Tik Tok for your business

I recently experimented on Tik Tok with my co-host on the Talk Football KE podcast on how Tik Tok works and how we can package an…

Episode page
May 7, 2020

Episode 62 : Starting out in Marketing ? Do this first !

Starting out in marketing can be overwhelming for some, especially if you've just completed college. Unless you are certain on th…

Episode page