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Online Marketing Episodes

April 26, 2021

EP 196 : Smart Bidding Explained | Google Ads

Smart Bidding is an automated bidding feature on Google Ads that uses machine learning to maximise conversions. This feature anal…

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April 7, 2021

EP 186 : Boosting Ads vs Using Ads Manager | Facebook Ads

Should you boost your Ads on Facebook & Instagram or are you better off running your Ad campaigns on the Ads Manager ? In this e…

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Feb. 9, 2021

EP 149 : How often should you run Marketing Experiments ?

In an ideal world, marketing experiments should be done every single day, however, the situation is always different from one mar…

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Jan. 20, 2021

Episode 137 : Facebook Ads Mistakes 63% of Marketers Make

Facebook Ads are provide a good medium for many of us to grow our businesses, brands and inherently get more outreach and exposur…

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Jan. 14, 2021

Episode 133 : Creating Binge-worthy Newsletters | Email Marketing

Crafting an email list and having your audience opt-in to receive newsletters from you is a hassle on its own. Sustaining your e…

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Jan. 13, 2021

Episode 132 : 3 Unconventional Marketing Tactics for 2021

Thinking outside the box and iterating on fresh ideas can make or break a marketing campaign or brand. However, having well thoug…

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Jan. 11, 2021

Episode 130 : Why I run Carousel Ad Campaigns | Facebook Ads

Carousel Ads are effective for most marketing campaigns and for a number of reasons. Compared to a single image Ad, Carousel Ads …

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