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Smart Bidding is an automated bidding feature on Google Ads that uses machine learning to maximise conversions. This feature anal…
Should you boost your Ads on Facebook & Instagram or are you better off running your Ad campaigns on the Ads Manager ? In this e…
In an ideal world, marketing experiments should be done every single day, however, the situation is always different from one mar…
Facebook Ads are provide a good medium for many of us to grow our businesses, brands and inherently get more outreach and exposur…
Crafting an email list and having your audience opt-in to receive newsletters from you is a hassle on its own. Sustaining your e…
Thinking outside the box and iterating on fresh ideas can make or break a marketing campaign or brand. However, having well thoug…
Carousel Ads are effective for most marketing campaigns and for a number of reasons. Compared to a single image Ad, Carousel Ads …