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Online Marketing Episodes

April 26, 2021

EP 196 : Smart Bidding Explained | Google Ads

Smart Bidding is an automated bidding feature on Google Ads that uses machine learning to maximise conversions. This feature analyses historical search behavior & contextual data to predict the likelihood of a conversion, inc...

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April 7, 2021

EP 186 : Boosting Ads vs Using Ads Manager | Facebook Ads

Should you boost your Ads on Facebook & Instagram or are you better off running your Ad campaigns on the Ads Manager ? In this episode I explain the differences between using the boost feature on Facebook and Instagram vs ru...

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Feb. 9, 2021

EP 149 : How often should you run Marketing Experiments ?

In an ideal world, marketing experiments should be done every single day, however, the situation is always different from one marketer to the other. Nevertheless, every marketer should carry out experiments on a regular basi...

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Jan. 20, 2021

Episode 137 : Facebook Ads Mistakes 63% of Marketers Make

Facebook Ads are provide a good medium for many of us to grow our businesses, brands and inherently get more outreach and exposure for what we do and who we are. However, as easy as running a Facebook Ad might seem with a few...

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Jan. 14, 2021

Episode 133 : Creating Binge-worthy Newsletters | Email Marketing

Crafting an email list and having your audience opt-in to receive newsletters from you is a hassle on its own. Sustaining your email list over a long period of time is also of equal importance as creating one. In episode 133...

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Jan. 13, 2021

Episode 132 : 3 Unconventional Marketing Tactics for 2021

Thinking outside the box and iterating on fresh ideas can make or break a marketing campaign or brand. However, having well thought-out ideas can easily differentiate your business marketing efforts from those of your competi...

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Jan. 11, 2021

Episode 130 : Why I run Carousel Ad Campaigns | Facebook Ads

Carousel Ads are effective for most marketing campaigns and for a number of reasons. Compared to a single image Ad, Carousel Ads provide the flexibility of storytelling, providing much more information on the Ad, using differ...

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