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Marketing Episodes

April 30, 2020

Episode 58 : Digital Marketing Trends in 2020

The digital marketing space has experienced significant changes in technological advances in the recent months. In 2020 and over we expect the integration of various digital marketing concepts and tools by businesses and orga...

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April 22, 2020

Episode 54 : Converting your Lead Gens ( SIFTGroupX )

There are different ways and methods to convert clients from lead generation tactics into paying-clients. Well, easier said than done, I had a problem converting leads and tried every single tactic to get clients to know abou...

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April 6, 2020

Episode 51 - Webvan Case Study ( Marketing Disaster )

In this episode you'll learn on the importance of proper planning in business together with quality marketing integration and how that positively impacts your business. We review a case study on Webvan, an online grocery deli...

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March 19, 2020

Episode 47 - What you should focus on as a product marketer

Introducing a product that fills a certain gap in the market or solves the problems of your intended consumer segment is a job half way complete. The message and how you portray , engage and create awareness around your consu...

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March 9, 2020

Episode 46 - Why CTR is important in Marketing

Episode 46 is an introduction to CTR or Click Through Rates and why it is important to understand this metric in Marketing. In simple terms, how many users click through your ad or links after being exposed to them either thr...

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March 9, 2020

Episode 45 - SIFT auf Deutsch - Einführung in die Welt des Marketings

We discussed whether we should implement german as a language of instruction and communication on the SIFT Podcast and we decided to embrace the idea. This episode is a pilot introduction of what is to come at a later date. O...

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March 6, 2020

Episode 44 - Minimum Viable Customer & Product Market Fit

Looking at a business model canvas, how do we define our customer segment, what are the characteristics that group our customer segments together and how do we go about defining our minimum viable customer and effectively mat...

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Jan. 30, 2020

EP 42 - Marketing for SaaS

Marketing has been known to work well with tangible products & a lot of content & expertise are geared towards Product Marketing & Brand awareness, however, what about Software & how do you & your business effectively carry o...

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Jan. 22, 2020

EP 38 Lean Marketing, understanding the concept.

Lean Marketing isn't something new in the marketing industry, however, it's a marketing methodology similar to " Lean Canvas " where a lot of pivoting & iteration is practiced. The grand scheme of going lean is improving effi...

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Jan. 17, 2020

EP 36 Traditional Marketing , is it worth your penny ?

Traditional Marketing has faced a couple of backlashes trying to keep up with technology & what is known as " Modern day Marketing ". Is it still worth pursuing traditional marketing services like Television or Radio in 2020 ...

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Jan. 15, 2020

EP 34 Brand Activation for SMEs

Brand Activation in simple non-marketing terminologies is the process of creating Brand Awareness behind a lifeless or existing Brand looking into improving their Brand Equity. It's a very critical part in Marketing because i...

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Jan. 5, 2020

#30 How Brands make us pay 10x the price

Building a solid relationship with your consumers is what branding is primarily meant to accomplish. Certain businesses do that really well and as consumers we never question whether we are being overcharged for certain produ...

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Dec. 31, 2019

#28 Cognitive & POS Marketing

Cognitive Marketing has gained a lot of attention and application in the world. In this episode we define what cognitive marketing entails together with Point of sale Marketing or POS Marketing. Like, subscribe and share ! Co...

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