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Marketing News Episodes

July 23, 2021

EP 208 : Was Clubhouse just a fad ? | App review

I recently did a survey asking the general public on their opinion on Clubhouse. The response I got wasn't quite a surprise but also interesting to learn what people thought about the app. Agency : Savadigital.io Email : Augu...

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April 28, 2021

EP 198 : John Mueller says "Deadline Extended" | SEO Updates

John Muller from Google Search Central came out today with the statement of extending the deadline of the Rollout for the Search Engine Core Update. This year Google is keen on User Experience with what it termed as Core Web ...

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April 20, 2021

EP 193 : Facebook Hotline & Other Audio Products

Facebook came out recently with the announcement of the audio-products they plan on rolling out soon. One of the products was dubbed Hotline and it was released for public testing earlier this month where creators can speak ...

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April 6, 2021

EP 185 : Clubhouse Payments & emerging social audio apps

Clubhouse has slowly started introducing their monetization plans. In April 2021, they have already launched Clubhouse Payments to a selected group of emerging creators on Clubhouse. Clubhouse Payments will allow Creators to ...

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Jan. 18, 2021

Episode 135 : Clubhouse & Spaces | Are they the new Podcasts ?

Clubhouse is a new audio drop-in social platform that started less than a year ago and has been the talk on social media for quite some time. With the growing interest in audio-based services and tools and Twitter also clonin...

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Dec. 15, 2020

Episode 122 : Salesforce acquires Slack & other marketing news

49% of Podcast fans report that advertising remains the most effective way to reach them compared to 37% of listeners in 2019. Despite an increase in podcast Ads and their length, super-fans on Podcasts have recorded an avera...

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Oct. 16, 2020

CAN-SPAM ACT | You can be fined up to $43,280 | Newsletter Marketing

The CAN-SPAM ACT is a regulatory provision on email marketing campaigns that establishes a healthy relationship between individuals, businesses and organisations with their email subscribers / readers. As marketers we initia...

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Aug. 11, 2020

inPowered | AI driven Marketing Solution

This week on Marketing : 1. UK introduces HFSS Ad ban : The United Kingdom is introducing an Ad ban/constraints on high fatty, sugary and salty foods in an attempt to curb obesity in the population. Ads such as " Buy 1 get 1 ...

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July 31, 2020

How Peloton found success from changing their price & the latest on Digital Marketing

In this episode I do a case study on Peloton, an indoor fitness company that was founded in 2012 in New York & how it was able to find success through an alteration in their pricing strategy. Remember the 4ps in Marketing, P...

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