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Google Episodes

April 26, 2021

EP 196 : Smart Bidding Explained | Google Ads

Smart Bidding is an automated bidding feature on Google Ads that uses machine learning to maximise conversions. This feature anal…

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April 13, 2021

EP 189 : How CDNs affect your ranking on SERP

Connect with me ! Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter and lear…

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April 1, 2021

EP 184 : How I get 8,000 Monthly Organic Traffic | SEO

Getting 8000 monthly organic traffic started out as an experiment at the end of 2020. In this episode I share exactly what I did…

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March 17, 2021

EP 175 : How Sitemaps affect your SEO

Sitemaps are a blueprint that explains to Search engines like Google and users like you and me, how a website is structured and h…

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March 16, 2021

EP 174 : Understanding Site Audits | SEO

Site audits are essentially a surgical representation of the structure and performance of our websites and they provide informati…

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March 15, 2021

EP 173 : Google Webmaster Guideline & The Skyscraper Technique | SEO

Google has detailed information published on what falls under their webmaster guidelines. Essentially, these are a set of instru…

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March 10, 2021

EP 170 : Is SSL a Ranking Factor on Google SERP ?

Having a securely encrypted domain is a necessity for any website, however, does an SSL actually affect the ranking of your webs…

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March 4, 2021

EP 166 : Should you run SEM and SEO campaigns at the same time ?

First and Foremost SEO is not the same as SEM. These two words tend to be used interchangeably by a lot of people. SEO focuses on…

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Feb. 23, 2021

EP 160 : What are Breadcrumbs & How they impact your Site's ranking

Breadcrumbs are a navigational feature on a website that can be found usually beneath the navigation bar and above the Heading 1 …

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Feb. 19, 2021

EP 158 : Google SEO best practices | On-Page SEO

In episode 158 I explain some of the Google best practices when doing Search Engine Optimisation. These are simply guidelines tha…

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Jan. 21, 2021

Episode 138 : What Google said about Black Hat SEO

Does Google really ignore Black Hat SEO ? Let's talk about it ! Subscribe to the TMP newsletter and learn more about Marketing on…

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Jan. 19, 2021

Episode 136 : How Apple IDFA changes will impact Marketing in 2021

Apple came out on the 22nd of June 2020 with the statement that it plans on changing it'*s policies on IDFA with the release of I…

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Dec. 18, 2020

Episode 124 : A cookie-less 2022 | Google

Google announced early this year on their plan to abolish 3rd party tracking on their platform in two years time. With Google Chr…

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Dec. 13, 2020

Episode 120 : Google's recent Search Algorithm update | What to expect

Google has recently updated it's search algorithm as of December 2020 as it does every single year. What you might not notice is …

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Aug. 16, 2020

Ranking with Gray Hat | SEO explained | Google SERP

Gray hat SEO is the borderline between white hat SEO & black hat SEO & this causes confusion for a lot of people on what is reall…

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