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Google Episodes

Nov. 23, 2021

EP 222 : Google Search Algorithm Update 2022 | SEO Series

Google recently announced that they will be rolling out a new search algorithm update at the start of February 2022. Key point of focus this time around will be on the Core Web Vitals, https and absence of intrusive interstit...

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April 26, 2021

EP 196 : Smart Bidding Explained | Google Ads

Smart Bidding is an automated bidding feature on Google Ads that uses machine learning to maximise conversions. This feature analyses historical search behavior & contextual data to predict the likelihood of a conversion, inc...

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April 13, 2021

EP 189 : How CDNs affect your ranking on SERP

Connect with me ! Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live You can find me on social media @kiamaugu...

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April 1, 2021

EP 184 : How I get 8,000 Monthly Organic Traffic | SEO

Getting 8000 monthly organic traffic started out as an experiment at the end of 2020. In this episode I share exactly what I did and the leverage you can have by repurposing content. Connect with me ! Clubhouse @augustinekia...

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March 17, 2021

EP 175 : How Sitemaps affect your SEO

Sitemaps are a blueprint that explains to Search engines like Google and users like you and me, how a website is structured and how to navigate through it. There are obvious benefits of using sitemaps from a user experience p...

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March 16, 2021

EP 174 : Understanding Site Audits | SEO

Site audits are essentially a surgical representation of the structure and performance of our websites and they provide information necessary for search engine optimisation and conversion based optimisation. In this episode ...

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March 15, 2021

EP 173 : Google Webmaster Guideline & The Skyscraper Technique | SEO

Google has detailed information published on what falls under their webmaster guidelines. Essentially, these are a set of instructions and Guidelines on what Google considers to be part of White Hat SEO and anything apart f...

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March 10, 2021

EP 170 : Is SSL a Ranking Factor on Google SERP ?

Having a securely encrypted domain is a necessity for any website, however, does an SSL actually affect the ranking of your website ? In episode 170 I explain what an SSL is , how it affects your ranking on Google SERP and h...

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March 4, 2021

EP 166 : Should you run SEM and SEO campaigns at the same time ?

First and Foremost SEO is not the same as SEM. These two words tend to be used interchangeably by a lot of people. SEO focuses on gaining organic traffic whereas SEM focuses on using paid methods to gain eyeballs on SERP. In ...

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Feb. 23, 2021

EP 160 : What are Breadcrumbs & How they impact your Site's ranking

Breadcrumbs are a navigational feature on a website that can be found usually beneath the navigation bar and above the Heading 1 . Why are they important ? Google uses Breadcrumbs as a direct ranking factor as Breadcrumbs, si...

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Feb. 19, 2021

EP 158 : Google SEO best practices | On-Page SEO

In episode 158 I explain some of the Google best practices when doing Search Engine Optimisation. These are simply guidelines that should help you improve your rankings in the long term and also follow webmaster guidelines. C...

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Jan. 21, 2021

Episode 138 : What Google said about Black Hat SEO

Does Google really ignore Black Hat SEO ? Let's talk about it ! Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live You can find me on social media @kiamaugustine Rate, Review & Subs...

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Jan. 19, 2021

Episode 136 : How Apple IDFA changes will impact Marketing in 2021

Apple came out on the 22nd of June 2020 with the statement that it plans on changing it'*s policies on IDFA with the release of IOS 14 in september of 2020. The changes will including giving options to mobile users whether or...

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Dec. 18, 2020

Episode 124 : A cookie-less 2022 | Google

Google announced early this year on their plan to abolish 3rd party tracking on their platform in two years time. With Google Chrome taking up around 70% of the Browser market, this move by Tech Giant Google will definitely h...

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Dec. 13, 2020

Episode 120 : Google's recent Search Algorithm update | What to expect

Google has recently updated it's search algorithm as of December 2020 as it does every single year. What you might not notice is that, Google actually does these kind of updates almost every single day and core updates severa...

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