Google Episodes

Feb. 23, 2021

EP 160 : What are Breadcrumbs & How they impact your Site's ranking

Breadcrumbs are a navigational feature on a website that can be found usually beneath the navigation bar and above the Heading 1 …

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Feb. 19, 2021

EP 158 : Google SEO best practices | On-Page SEO

In episode 158 I explain some of the Google best practices when doing Search Engine Optimisation. These are simply guidelines tha…

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Jan. 21, 2021

Episode 138 : What Google said about Black Hat SEO

Does Google really ignore Black Hat SEO ? Let's talk about it ! Subscribe to the TMP newsletter and learn more about Marketing on…

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Jan. 19, 2021

Episode 136 : How Apple IDFA changes will impact Marketing in 2021

Apple came out on the 22nd of June 2020 with the statement that it plans on changing it'*s policies on IDFA with the release of I…

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Dec. 18, 2020

Episode 124 : A cookie-less 2022 | Google

Google announced early this year on their plan to abolish 3rd party tracking on their platform in two years time. With Google Chr…

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Dec. 13, 2020

Episode 120 : Google's recent Search Algorithm update | What to expect

Google has recently updated it's search algorithm as of December 2020 as it does every single year. What you might not notice is …

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Aug. 16, 2020

Ranking with Gray Hat | SEO explained | Google SERP

Gray hat SEO is the borderline between white hat SEO & black hat SEO & this causes confusion for a lot of people on what is reall…

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July 20, 2020

How to avoid Black Hat SEO & more on Google webmaster

In the previous episode we discussed what black hat SEO is and the different ways in which it is practiced. In this episode we di…

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June 29, 2020

Episode 81 : Instagram Reels and Google Ads in 2020

In this episode I go through some of the updates and latest news that have taken place recently. Instagram has officially release…

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June 2, 2020

Episode 76 : Google Search Ranking Algorithm update

As of May 2020, Google came out with their plan to update their search ranking algorithm in 2021. The main focus in their algorit…

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March 31, 2020

Episode 50 : Should you simply pay Google & avoid SEO

I received a question on why it's important to go through the hassle of doing SEO which takes a ton of work and patience whereas …

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March 9, 2020

Episode 46 - Why CTR is important in Marketing

Episode 46 is an introduction to CTR or Click Through Rates and why it is important to understand this metric in Marketing. In si…

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Jan. 13, 2020

EP 32 Search Engine Optimisation for 2020

SEO or Search Engine Optimisation is a great tool to market content on your website. When done correctly it will boost the number…

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