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Facebook Episodes

April 7, 2021

EP 186 : Boosting Ads vs Using Ads Manager | Facebook Ads

Should you boost your Ads on Facebook & Instagram or are you better off running your Ad campaigns on the Ads Manager ? In this episode I explain the differences between using the boost feature on Facebook and Instagram vs ru...

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Jan. 20, 2021

Episode 137 : Facebook Ads Mistakes 63% of Marketers Make

Facebook Ads are provide a good medium for many of us to grow our businesses, brands and inherently get more outreach and exposure for what we do and who we are. However, as easy as running a Facebook Ad might seem with a few...

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Jan. 19, 2021

Episode 136 : How Apple IDFA changes will impact Marketing in 2021

Apple came out on the 22nd of June 2020 with the statement that it plans on changing it'*s policies on IDFA with the release of IOS 14 in september of 2020. The changes will including giving options to mobile users whether or...

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Jan. 11, 2021

Episode 130 : Why I run Carousel Ad Campaigns | Facebook Ads

Carousel Ads are effective for most marketing campaigns and for a number of reasons. Compared to a single image Ad, Carousel Ads provide the flexibility of storytelling, providing much more information on the Ad, using differ...

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Nov. 26, 2020

Episode 108 | Split Testing Facebook Ads

In this episode I share how and why you should split test your facebook Ads. Facebook Ads are a really good way to get your message out to the public, however, as cheap as Facebook Ads can be, they can be quite expensive if y...

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Nov. 24, 2020

Episode 107 | Split Testing vs A/B Testing | Explained

Split testing and A/B testing are used interchangeably in most context, although their definitions and meanings are quite different. Split testing can be defined as creating two completely different variations of the same lan...

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July 24, 2020

Why your Facebook Ads are not converting & how to fix that

In this episode I discuss some of the reasons why your facebook ads might not be working and simple steps on how you can fix that & improve your Ad performance. Time stamp : ( 01:20 ) Introduction (01:58 ) There are 2.6 bill...

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