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July 13, 2021
How often should a certain target keyword appear on an article ? With the TF*IDF tool you can determine the term frequency while doing a competitive analysis in Content Marketing . Agency : SavaDigital.io Contact : augustine@...
Feb. 11, 2021
In this episode I explain some of the best ways to learn marketing on your own and level up your skill set. If you are starting out in Marketing, whether or not you have a degree in Marketing doesn't really matter and in epis...
Feb. 9, 2021
In an ideal world, marketing experiments should be done every single day, however, the situation is always different from one marketer to the other. Nevertheless, every marketer should carry out experiments on a regular basi...
Jan. 19, 2021
Apple came out on the 22nd of June 2020 with the statement that it plans on changing it'*s policies on IDFA with the release of IOS 14 in september of 2020. The changes will including giving options to mobile users whether or...
Jan. 14, 2021
Crafting an email list and having your audience opt-in to receive newsletters from you is a hassle on its own. Sustaining your email list over a long period of time is also of equal importance as creating one. In episode 133...
Jan. 13, 2021
Thinking outside the box and iterating on fresh ideas can make or break a marketing campaign or brand. However, having well thought-out ideas can easily differentiate your business marketing efforts from those of your competi...
Jan. 7, 2021
Repurposing Content is a life-saver in Content Marketing, not only does it save you on time used to brainstorm and craft fresh content but also it allows you to use less effort and reach out to a wider audience. Content repur...
Jan. 6, 2021
Choosing between the type of content you should produce can become an overwhelming task, especially with the vast types of content that are available to us as of 2021. In episode 127, I explain the pros and cons of Podcasting...
Jan. 4, 2021
A happy start into 2021 from The Marketing Podcast (TMP) and a big thank you for being part of the podcast in 2020 . You might notice a few changes with the podcast as the year unfolds and this is because I have been working ...
Dec. 16, 2020
2021 is expected to bring a lot of change and innovation in the marketing world, especially in MarTech, following 2020 which has been a year of change and quick iterations. It is safe to say that marketers will have to chang...
Dec. 2, 2020
In this episode I go back to the basics and explain how anyone can get started in digital marketing with completely zero experience. The steps I mention in this episode are some of the things I did and continuously do to impr...
Nov. 30, 2020
In this episode I mention some of the tools, methods and strategies that you can use to spy on your competition and outperform them. It's important to understand what competitors in your industry are using in terms of technol...
Nov. 11, 2020
Creating a good and compelling copy for your client or business can become a daunting task, especially if you are not skilled at luring attention from your audience through written content. Copywriting as explained in the pre...
July 31, 2020
In this episode I do a case study on Peloton, an indoor fitness company that was founded in 2012 in New York & how it was able to find success through an alteration in their pricing strategy. Remember the 4ps in Marketing, P...