Welcome to our new website!

Advertising Episodes

Oct. 18, 2021

EP 220 : Setting up a Top of The Funnel PPC Campaign

In this episode I explain the three phases of structuring a PPC Campaign suited for the ideal buyer's journey. I focus mainly on TOFU ( Top of The Funnel ) Campaigns as primarily this is where the buyer's journey begins and I...

Listen to the episode

Sept. 30, 2021

EP 217 : PPC Activation | How to set up for a good ROAS

Agency : Savadigital.io PPC, SEO, SMM, Inbound, Web Design . Take your Business to the next level with a data driven agency that has a track record for high performance. Email : Hello@savadigital.io Business & Podcasting Inqu...

Listen to the episode

April 7, 2021

EP 186 : Boosting Ads vs Using Ads Manager | Facebook Ads

Should you boost your Ads on Facebook & Instagram or are you better off running your Ad campaigns on the Ads Manager ? In this episode I explain the differences between using the boost feature on Facebook and Instagram vs ru...

Listen to the episode

March 4, 2021

EP 166 : Should you run SEM and SEO campaigns at the same time ?

First and Foremost SEO is not the same as SEM. These two words tend to be used interchangeably by a lot of people. SEO focuses on gaining organic traffic whereas SEM focuses on using paid methods to gain eyeballs on SERP. In ...

Listen to the episode

Jan. 20, 2021

Episode 137 : Facebook Ads Mistakes 63% of Marketers Make

Facebook Ads are provide a good medium for many of us to grow our businesses, brands and inherently get more outreach and exposure for what we do and who we are. However, as easy as running a Facebook Ad might seem with a few...

Listen to the episode

Jan. 19, 2021

Episode 136 : How Apple IDFA changes will impact Marketing in 2021

Apple came out on the 22nd of June 2020 with the statement that it plans on changing it'*s policies on IDFA with the release of IOS 14 in september of 2020. The changes will including giving options to mobile users whether or...

Listen to the episode

Jan. 13, 2021

Episode 132 : 3 Unconventional Marketing Tactics for 2021

Thinking outside the box and iterating on fresh ideas can make or break a marketing campaign or brand. However, having well thought-out ideas can easily differentiate your business marketing efforts from those of your competi...

Listen to the episode

Jan. 11, 2021

Episode 130 : Why I run Carousel Ad Campaigns | Facebook Ads

Carousel Ads are effective for most marketing campaigns and for a number of reasons. Compared to a single image Ad, Carousel Ads provide the flexibility of storytelling, providing much more information on the Ad, using differ...

Listen to the episode