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Advertising Episodes

Oct. 18, 2021

EP 220 : Setting up a Top of The Funnel PPC Campaign

In this episode I explain the three phases of structuring a PPC Campaign suited for the ideal buyer's journey. I focus mainly on …

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Sept. 30, 2021

EP 217 : PPC Activation | How to set up for a good ROAS

Agency : Savadigital.io PPC, SEO, SMM, Inbound, Web Design . Take your Business to the next level with a data driven agency that …

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April 7, 2021

EP 186 : Boosting Ads vs Using Ads Manager | Facebook Ads

Should you boost your Ads on Facebook & Instagram or are you better off running your Ad campaigns on the Ads Manager ? In this e…

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March 4, 2021

EP 166 : Should you run SEM and SEO campaigns at the same time ?

First and Foremost SEO is not the same as SEM. These two words tend to be used interchangeably by a lot of people. SEO focuses on…

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Jan. 20, 2021

Episode 137 : Facebook Ads Mistakes 63% of Marketers Make

Facebook Ads are provide a good medium for many of us to grow our businesses, brands and inherently get more outreach and exposur…

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Jan. 19, 2021

Episode 136 : How Apple IDFA changes will impact Marketing in 2021

Apple came out on the 22nd of June 2020 with the statement that it plans on changing it'*s policies on IDFA with the release of I…

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Jan. 13, 2021

Episode 132 : 3 Unconventional Marketing Tactics for 2021

Thinking outside the box and iterating on fresh ideas can make or break a marketing campaign or brand. However, having well thoug…

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Jan. 11, 2021

Episode 130 : Why I run Carousel Ad Campaigns | Facebook Ads

Carousel Ads are effective for most marketing campaigns and for a number of reasons. Compared to a single image Ad, Carousel Ads …

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